Google shopping ads management involves product data feed management, campaign structuring, keyword research, bid management, ad copy creation, performance tracking and reporting. These tasks are crucial for the performance of your Google shopping campaigns, but can prove to be very daunting. By outsourcing your Google shopping campaign management to a professional agency, you can access […]
Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The best people to offer advice are Google Shopping management professionals who manage multiple client accounts simultaneously. We asked Google Ads experts to […]
In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]
Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, […]
Any business in order to get to the forefront of competition and realize its target needs to be updated and adapt to the latest trends and technology. The growing use of smart phones and tablets and increasing cases of online shopping using these devices exhort companies to make their sites as well as products and […]
