Google is the most powerful platform for advertising and in particular, pay-per-click (PPC) advertising. Google is also constantly revising and updating its user interface (UI) and tools, making it easier for PPC management services to refine their ad campaigns. One such tool meant for PPC Ad management is the Google Ads Reach Planner. Here is […]
New Year is right around the corner and consumers to have already started visiting offline and online retail stores to purchase the perfect gifts for their loved ones. As an online retailer, are you prepared to meet demand and attract customers to your website? If not, here are some Google Ads management tips to get you going? Take […]
Global e-commerce sales are estimated to touch $1.5 trillion by 2018; to give the number a perspective, the GDP of Australia is 1.3 trillion US dollars. Evidently, the online sales figure is a testimony to the shifting focus of the consumers to the online shopping away from brick and mortar establishments. Many businesses have sensed […]
