Google is the most powerful platform for advertising and in particular, pay-per-click (PPC) advertising. Google is also constantly revising and updating its user interface (UI) and tools, making it easier for PPC management services to refine their ad campaigns. One such tool meant for PPC Ad management is the Google Ads Reach Planner. Here is […]
Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough […]
Google Ads is a fantastic method to reach out to new clients and expand your business online. However, advertisers commonly ask whether it’s better to start testing ads and keywords at a few locations, prior to expanding to other geographical areas. The answer to that question is yes! It’s always better, to begin with, one […]
Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]
