Hire a Pro Google Shopping Agency
Google shopping ads management involves product data feed management, campaign structuring, keyword research, bid management, ad copy creation, performance tracking and reporting. These tasks are crucial for the performance of your Google shopping campaigns, but can prove to be very daunting. By outsourcing your Google shopping campaign management to a professional agency, you can access specialized expertise and the latest technological tools.
They First Implement a Short-Term Strategy
One of the first steps taken by Google shopping ads agencies is to initiate a standard Google shopping campaign that is controlled through manual CPC bidding. By doing so, the agency can fine tune and optimize the campaign to increase the sales within a month. This initial campaign enables them to identify the ideal customer type and assist the smart shopping algorithms better. This short-term strategy will help Google to find the best type of customer, resulting in a more efficient and effective long-term campaign.
The Long-Term Google Shopping Strategy
The goal of the above-mentioned short-term strategy is to identify high performing campaigns. A campaign is considered high performing, if it causes over 50 purchases within a 30-day period. The data set from such a campaign is used to set up the long-term strategy for Google shopping paid ads management, which is a shift to the smart shopping campaign management system. The smart shopping campaigns are then constantly monitored and fine tunings are carried out for the best performance and maximum ROI.
They Combine Standard and Smart Shopping
Agencies that offer Google shopping ads services have the expertise to combine both standard and smart shopping campaign strategies. This unique approach ensures that there is maximum return on investment. Additionally, such combination provides the following benefits:
• Multiple Campaigns: Combining both the standard and smart system of campaign management allows professionals to run multiple campaigns. Depending on the value of the campaign and the specific needs, the standard or smart system of management will be employed.
• Automation and Greater Visibility: Leveraging the smart shopping features enables professionals in the agencies to automate the management of campaigns of lower values or those that are low risk. At the same time, the smart feature also helps high value campaigns achieve greater visibility.
• Greater Control: Professionals employ the standard system of management along with the smart shopping features to have greater control over the campaigns. Campaigns that are time-sensitive, high priority, and very expensive require such manual control by professionals.
They Free Up Internal Resources
Hiring an agency that provides Google smart shopping ads services can help free up internal resources, mainly time, expertise and budget.
• Time: Your internal teams can save time that would otherwise be spent on complex and time-consuming shopping campaign management tasks.
• Expertise: These agencies employ professionals who have expertise in the latest tools and technologies, to keep up with the latest trends and industry best practices.
• Budget: Hiring an agency can save budget as they optimizing your campaigns to achieve better results and reduce advertising costs.