Google Ads Remarketing is a very effective way to engage audiences who visited your website but left without purchasing. Remarketing audiences are already familiar with your brand and have shown an interest in your products/services. With a tailored and highly targeting remarketing campaign, advertisers can entice them to return to the website and perform a […]
Google Ads remarketing strategy seems to be catching up to boost sales from business to business or B2B clients. These clients do a lot of research before they engage in a particular brand. Most of their research is done online before they make a purchase. Unlike before, the role of a sales rep has changed […]
Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]
The holiday season has begun – are you ready to roll out a fabulous Google Ads remarketing campaign to entice site visitors and customers? If you’re using a single ‘All Users’ audience, you might as well gift your ad budget to Google. Remember, site visitors are not a homogeneous entity – they can and should […]
Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the […]
Although, there are many ways through which you can target and tweak your visitors segment to get the best possible return on your investments, however, re-marketing ad campaigns are the best. We will be sharing three straightforward strategy structures that you ought to be using to remarket to your website’s traffic based on their behaviour […]
People prefer to buy products and services only from a familiar brand. With the competition, becoming more comprehensive and the availability of a plethora of choices has resulted in customers being selective of products, if they did not find anything suitable regarding their search, they leave company’s website immediately, without wasting any time. Re-marketing ads […]
