Online sales have become the primary revenue stream for many businesses and many more are adopting this business model. With the rise in internet users globally, businesses are looking for effective and accurate ways of reaching their target demographic. Google shopping paid ads are an excellent way for businesses to achieve this. Shopping Ads on […]
Google shopping ads management involves product data feed management, campaign structuring, keyword research, bid management, ad copy creation, performance tracking and reporting. These tasks are crucial for the performance of your Google shopping campaigns, but can prove to be very daunting. By outsourcing your Google shopping campaign management to a professional agency, you can access […]
Your Google shopping product title helps users identify your products. Not only should it help with identification, but it should also stand out amidst all the competitors selling the same or similar products and services. You should also take note to insert keywords that would show up in searches related to allied products. And this […]
As the online holiday shopping season begins, advertising becomes more competitive with various brands and companies trying to attract shoppers to their products and stores. This is when it is helpful to use an Ads management service, such as a Google shopping ads agency, to help you advertise better. Google shopping ads services have well-trained […]
We all are well aware that Google is the biggest and the largest search engine for online shoppers, but it might come to you as a surprise that Google is actually a shopping platform in itself. Google shopping is an extremely powerful way for sellers to reach new customers and increase sales, owing to the […]
Optimizing product data feed is crucial for making the most of Google shopping ads. Retailers need to focus on the most important features and implement advanced strategies for maximum gains. Here are some practical tips to optimize shopping feeds. Make Sure Product Data is Accurate In Google ads search ad campaigns, you bid on the […]
In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]
Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, […]
Any business in order to get to the forefront of competition and realize its target needs to be updated and adapt to the latest trends and technology. The growing use of smart phones and tablets and increasing cases of online shopping using these devices exhort companies to make their sites as well as products and […]
