Have you ever thought it would be great if you could just pay for conversions rather than for PPC ad clicks? Well, Google has heard your prayers. Google recently announced conversion-based bidding for standard display campaigns and Smart Display campaigns. Read on to learn what this means and how you can implement it. How Does […]
You can see how effectively your ad clicks lead to valuable activity through a website purchase, an app download or even a phone call. Depending on the type of conversion that’s being tracked, the setup process varies. The first step is to choose a suitable conversion source and then define where your conversions are to […]
Anyone who’s analyzed the performance of PPC campaigns knows that CTR is a metric to keep track of. Experienced Google Ads management professionals know that CTR is more than just a metric – it affects the profits of both advertisers and publishers. Read on to know why CTR is important and how you can increase […]
Want to get better ad positioning on Google with lower cost? Improve Keyword Quality Score! In ongoing PPC management, this dynamic metric has a major impact on campaign success and cost – it can help you pay less for better ad exposure and lead to higher conversion rates. Here’s what Google Ads services providers recommend […]
Google Shopping management professionals find many problems or issues while auditing campaigns for various accounts. Here are some solutions for those pesky problems and ways to boost the performance of Product Listing ads so that you get maximum ROI. Overview of Product Listing Ads Google Shopping ads, also called Google Product Listing Ads, are an […]
Every year, Google unveils big changes for its advertising products. Google’s advances in machine learning are paving the way for new innovative features that have got private label PPC expert all excited. Here’s a round-up of the ten most interesting features that were announced at Google’s Marketing Next event held this year. New Google Ads […]
If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital performance metric for an Google Ads account and hence strategize for lowering CPC during ongoing campaign management. Here are some tips to reduce the cost per […]
Want to know Google Ads secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are nine PPC management secrets that Google Ads professionals leverage to generated desired ROI. #1 Geographic Performance Reports PPC management professionals pull geographic […]
Google Shopping ads are a great way for e-commerce retailers to obtain qualified traffic and increase sales. Where do you go when you want to learn shopping campaign optimization tips and tricks? The best people to offer advice are Google Shopping management professionals who manage multiple client accounts simultaneously. We asked Google Ads experts to […]
A common question businesses ask PPC management professionals is how to improve CTR in their Google Ads accounts. Here are some factors to keep in mind and tips to increase click through rates: #1 Ad Position Is Key Ad position is an important factor that helps enhance CTR. It’s natural that an ad placed on […]
