Online sales have become the primary revenue stream for many businesses and many more are adopting this business model. With the rise in internet users globally, businesses are looking for effective and accurate ways of reaching their target demographic. Google shopping paid ads are an excellent way for businesses to achieve this. Shopping Ads on […]
Google shopping ads management involves product data feed management, campaign structuring, keyword research, bid management, ad copy creation, performance tracking and reporting. These tasks are crucial for the performance of your Google shopping campaigns, but can prove to be very daunting. By outsourcing your Google shopping campaign management to a professional agency, you can access […]
Many digital marketing teams fall into the trap of overlooking common errors and failing to constantly optimize their campaigns. This will lead to campaigns that work on the same formula for years on end, with steadily declining progress. Conducting regular Google Ads audit can help prevent this situation. It identifies areas of wasted spend and […]
Pay-Per-Click (PPC) advertising is a favourite option for digital marketers and for good reason. PPC has the potential to boost a business’s marketing return on investment (ROI) by as much as 50%! It can help boost brand awareness among customers by 80%. Running effective PPC campaigns requires up-to-date knowledge, focus, time, expertise, as well as […]
Google is the most powerful platform for advertising and in particular, pay-per-click (PPC) advertising. Google is also constantly revising and updating its user interface (UI) and tools, making it easier for PPC management services to refine their ad campaigns. One such tool meant for PPC Ad management is the Google Ads Reach Planner. Here is […]
Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough […]
Google Ads is a fantastic method to reach out to new clients and expand your business online. However, advertisers commonly ask whether it’s better to start testing ads and keywords at a few locations, prior to expanding to other geographical areas. The answer to that question is yes! It’s always better, to begin with, one […]
PPC practices such as segmenting and targeting audiences, choosing potential keywords, and using data metrics are effective but too old-fashioned. Now since the PPC platform has evolved, and customers have a constant behavior shift, it is important to keep up-to-date with the latest PPC campaign strategies in the market. Here are 8 working PPC trends […]
Solely relying on search keywords to attract all your paid traffic is not enough. Google has made advancements in audience targeting to keep abreast with the future changes to third-party cookie data. Optimizing targeting Google Ads is the latest advancement as of July 2021. Advertisers who leverage audience or demographic targeting on Display, Discovery and […]
Managing an acquired Google Ads account without understanding its organizational background can lead to confusion and wastage of ad spend. A good practice is to conduct an extensive Ads campaign audit and get the account primed for implementing your own game plan. Here are some areas to focus on that are recommended by seasoned PPC […]
