Benefits of White Label PPC Outsourcing to Our Company
Benefits of White Label PPC Outsourcing to Our Company
PPC, also called ‘pay-per-click’ advertising is arguably the most effective form of digital advertising available today. It is found predominantly on platforms such as Google, Facebook, Instagram, Twitter, and so on. With PPC, the advertiser pays the ad publisher each time a user clicks on the ad, hence, the term ‘pay-per-click’. PPC seems straightforward at first, but can quickly overwhelm advertisers, which makes PPC outsourcing a boon for businesses. Here is a guide to the benefits of white label PPC outsourcing to our company.
What is white label PPC?
White label PPC outsourcing entails that an advertising agency will outsource PPC management services to an external agency. The white label PPC agency will provide the advertising agency with excellent expert-driven PPC strategies and campaigns. The advertising agency will offer these PPC services to their clients under their brand name.
For example, company X goes to advertising agency Y asking it to run some PPC campaigns. However, agency Y does lack the expertise and resources to offer in-house PPC services; instead of losing out on a client, agency Y approaches a white label PPC agency Z to fulfil the PPC requirements. The white label PPC agency Z runs the campaigns for the advertising agency Y, which then resells it to the original company X under its brand name.
What are the disadvantages of traditional PPC advertising?
- It can be expensive and can be a money drain when the adverts do not produce sales and leads. Small mistakes can cause big dips in the advertising budget
- It has a steep learning curve and requires considerable commitment to achieve even a significant level of proficiency
- Advertisers often do not have the talent, resources, and infrastructure for a competent in-house PPC team
- Running efficient PPC campaigns requires time and expertise, which most advertisers do not have
If your business is facing any of the above issues, it may be time to outsource PPC services.
Who can outsource their white label PPC services to our company?
The following companies/businesses can outsource PPC to our company:
- Advertising agencies
- Digital marketing agencies
- Consultation companies
- Web designing companies
- Social Media Optimisation (SEO) companies
- Social Media marketing companies
- Start-ups
What are the benefits of outsourcing PPC management to our company?
- Customised branding
In the world today, branding is the most important aspect of advertising. When you outsource PPC management to our company, the value of your brand remains intact. There is a smooth work process along with a faster work pace without compromising your brand value. Moreover, because the work is outsourced and brand value is maintained, your clients will never know that you have outsourced to a PPC agency.
- Less stressful and a reduced workload
Whether your company offers in-house PPC solutions or not, the sheer number of campaigns and the time required to run them can be extremely stressful and may create an increased workload. When you choose PPC outsourcing, the workload automatically gets lighter. Your company can focus on its main tasks, while our experts focus on running effective PPC campaigns. There is also less stress as your client’s PPC campaigns are in capable hands.
- Experienced expertise in your industry
One industry’s PPC campaign strategy may not work for another; PPC can’t be a one-size-fits-all dynamic. Knowing what works is what sets PPC campaign strategies apart. One of the biggest benefits of white label PPC outsourcing to our company is that you can be assured that the work is being done by experts who have the experience under their belts to know what they are doing. Our experts have experience catering to a wide range of industries, they will know your target audience, what grabs their attention and what doesn’t, and more.
- Get more bang for your buck
When you hire our company for your PPC management, you pay for the services you want and then you can relax and enjoy the results. This works out to be far more economical than the alternative. What’s the alternative? It’s where you spend on hiring the right employees, training them, providing them with the necessary facilities as well as the necessary infrastructure and tools for the job, as well as paying them, and providing them with employment benefits. All these expenses add up in the long run. In contrast, when you outsource to a outsource PPC agency like ours, the payment scheme is straightforward, with no extra expenditure on your part.
- Gain flexibility
Flexibility is the name of the game when it comes to PPC outsourcing. You may need a few services or you may require a complete comprehensive takeover for several campaigns. The services on offer can be tailored according to your requirements.
- High-quality work with dedicated managers
Running successful campaigns requires time, dedication, and expert knowhow. This is what you get when you outsource to our company. Our experts are up-to-date with the trends, training, and technology to make your client’s PPC campaigns a roaring success. There is also a dedicated manager who supervises and ensures that there is someone to always answer any queries and doubts you may have.
- Client retention
The one common denominator among clients is that they want superior work done within a stipulated time frame. Moreover, if your business does not offer PPC, you will lose out on business very quickly. Boost your agency’s offerings by providing PPC services; all credit for the work goes to you only. White label PPC outsourcing to our company ensures that you retain clients and gain new ones by offering them outstanding PPC management services. You get to deliver excellent results as early as possible while building a better rapport and relationship with your clients.
- Partner with a Google Ads Partner
When you collaborate with us, you partner with a Google Ads Partner agency. This shows that we are at the top of our game, with the latest expertise, and the best results for our clients.