If you are an Internet-marketing professional in fields other than Pay-Per-Click (PPC), you, more often than not, discount the importance of PPC in the overall online marketing approach. The first line of argument typically is what Search Engine Optimization (SEO) and social media marketing, along with e-mail marketing, achieve—improves organic rank, increases conversion rate, makes […]
Global e-commerce sales are estimated to touch $1.5 trillion by 2018; to give the number a perspective, the GDP of Australia is 1.3 trillion US dollars. Evidently, the online sales figure is a testimony to the shifting focus of the consumers to the online shopping away from brick and mortar establishments. Many businesses have sensed […]
With Google coming with a number of avenues to enhance the Internet marketing, the industry is going through a kind of revolution, where those fail to adapt to the new models will soon become inept at competing in the digital marketplace. The need for adapting to new changes makes white label services a necessity. Therefore, […]
Google Shopping takes the standard pay per click (PPC) ads to a different level. Unlike text ads or image ads, Google Shopping Ads are more elaborate, letting online sellers highlight inventory based on the query on the search engine. Along with an image of the various products, the ads have the price, location, store name, […]
Everyone, who is in the pay-per-click industry, knows setting up an account is the easiest thing, which involves setting goals, keyword research, turning the tracking on based on the conversion objectives, and launching the campaign. What, however, is difficult in the paid-search landscape is optimizing the growth cycle. The longer a PPC campaign runs, the […]
The Internet acts as a medium for annual retail sales of over $2.2 trillion—that is almost 50 percent of the entire retail sale worldwide. To put that in perspective, the GDP of the UK is $2.8 trillion. The internet-based sales, apparently, are starting to leave the brick and mortar establishments behind. Evidently, the internet is […]
A paid search campaign is one of the most successful and powerful ways to promote any business that enables a company expands its brand awareness and boosts sales and profits. Creating and managing a Google Ads account and running a meticulously designed ad campaign will boost your organic search engine optimization efforts and that will […]
Hey there! We do not know is it safe or not, but we will assume that you have browsed a number of websites before landing on ours, is it so? If yes, we will actually not persuade you to buy our services, because we won’t brag about being “result-oriented”, “cost-effective”, “expert in our field” and […]
Although, there are many ways through which you can target and tweak your visitors segment to get the best possible return on your investments, however, re-marketing ad campaigns are the best. We will be sharing three straightforward strategy structures that you ought to be using to remarket to your website’s traffic based on their behaviour […]
Any business in order to get to the forefront of competition and realize its target needs to be updated and adapt to the latest trends and technology. The growing use of smart phones and tablets and increasing cases of online shopping using these devices exhort companies to make their sites as well as products and […]
