Google Shopping management professionals find many problems or issues while auditing campaigns for various accounts. Here are some solutions for those pesky problems and ways to boost the performance of Product Listing ads so that you get maximum ROI. Overview of Product Listing Ads Google Shopping ads, also called Google Product Listing Ads, are an […]
Every year, Google unveils big changes for its advertising products. Google’s advances in machine learning are paving the way for new innovative features that have got private label PPC expert all excited. Here’s a round-up of the ten most interesting features that were announced at Google’s Marketing Next event held this year. New Google Ads […]
If you’re like most online advertisers, you probably desire high-quality lead generation and that too, with low cost-per-clicks. Leading PPC remarketing professionals to know that CPC is a vital performance metric for an Google Ads account and hence strategize for lowering CPC during ongoing campaign management. Here are some tips to reduce the cost per […]
Are you familiar with the latest PPC ad features, formats and strategies? We have collected insights from four PPC management experts about new innovations that are working for them on Google Ads and other platforms and here’s a report of what they revealed. Need for PPC Management Innovations PPC is a dynamic ecosystem that’s continuously […]
How effective is your Google Ads account? You can only have the answer to this if you have conducted a successful White label PPC audit. So, what is an Google Ads audit and how is its success determined? It is quite simple. A good audit begins with an understanding of what you are going to […]
Google Ads remarketing strategy seems to be catching up to boost sales from business to business or B2B clients. These clients do a lot of research before they engage in a particular brand. Most of their research is done online before they make a purchase. Unlike before, the role of a sales rep has changed […]
PPC management experts have been saying for some time now that mobile browsers are in a different mindset from desktop browsers and this requires a different approach for effective PPC management. So, do you have a PPC management strategy to capitalize on mobile traffic? If not, read on to pick up a few handy tips. […]
Want to know Google Ads secrets to maximize ROI? Simple, effective strategy changes based on strong data analysis can help you optimize PPC management. Google provides a wide variety of tools here are nine PPC management secrets that Google Ads professionals leverage to generated desired ROI. #1 Geographic Performance Reports PPC management professionals pull geographic […]
Are you remarketing to different remarketing audience segments in your PPC campaigns? If not, you’re losing out on an opportunity to increase revenue and get the maximum bang for your ad dollars. Your site visitor data is a treasure trove of information that can help you develop audience focused Google Ads remarketing strategies. Here’s a […]
Many Australian businesses use the services of an external PPC audit agency to see how their PPC accounts are being managed. While it is a good idea to review an account with a fresh set of eyes and find valuable information, it can be a waste of time and money if the agency does not […]
