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Google Remarketing Audiences

8 Google Remarketing Audiences You Should Focus for Holidays

The holiday season has begun – are you ready to roll out a fabulous Google Ads remarketing campaign to entice site visitors and customers? If you’re using a single ‘All Users’ audience, you might as well gift your ad budget to Google. Remember, site visitors are not a homogeneous entity – they can and should […]

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Google Shopping Ads

Apply These Secret Techniques to Improve Google Shopping Ads

In 2016, Google Shopping Ads garnered more ad spend than text ads. So, if you have an e-commerce website and you haven’t optimized your Google shopping ads campaign, it’s time you started. Here are some best practices that seasoned shopping ads management professionals swear by: #1 Accurate Product Feed Expert Google shopping ads management professionals […]

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